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National Park Service
Interagency Visitor Use Management Council
Branding Campaign

-Branding & Layout (print/web/digital)
-Adobe Illustrator & InDesign

Project Scope: Interagency Visitor Use Management Council (IVUMC) was a newly-formed group looking for a strong yet friendly identity that related to visitor use within each of their agencies. The goal was to pull together imagery that would represent every agency equally and accurately. I used familiar existing icons found within each agency's specialization, created a few custom icons as well as applied symbols found on maps. After collaborating with the Project Manager plus the four agencies (National Park Service, Bureau of Land Management, US Fish and Wildlife Service, US Forest Service) a suitable identity and logo were born.